In 1916, Robert Frost wrote a poem that might as well have been about semaglutide. One road was easy. The other changed everything.

Two roads diverged in a wood…

And in 2025, two choices diverged in a clinic:

One: take a weight-loss drug and hope for the best. Two: build new habits—slowly, unsexily, over 64 weeks.

Turns out, Frost might’ve been onto something.

Wait, what’s semaglutide?

Let’s back up. Semaglutide (you may know it by brand names like Ozempic or Wegovy) is a GLP-1 receptor agonist—a class of drugs originally designed for type 2 diabetes that turned out to have a superpower: significant weight loss.

It works by mimicking a hormone that regulates appetite and insulin. Translation? You feel full faster, eat less, and (sometimes) lose a lot of weight. It’s become the go-to wonder drug for celebrities, influencers, and burned-out doctors looking for a quick fix.

But here’s the catch—and this is where it gets interesting.

In a new real-world study from a digital obesity clinic called Embla, participants taking semaglutide lost 16.7% of their body weight. That’s on par with randomized clinical trials. But there’s a twist:

They did it on just 1 mg/week—less than half the typical dose.

So what made the difference?

The long road.

Embla didn’t just hand out prescriptions. It gave people tools: intensive behavioral therapy, coaching, habit tracking, real-time feedback, and an app that actually nudged them to make better choices.

Not for a month. Not until swimsuit season.

For 64 weeks.

This wasn’t about willpower. Diets are externally imposed rules—we rebel. Real change happens when you own your next best choice.

Semaglutide wasn’t the solution. It was the co-pilot. The real driver? Time. Repetition. Accountability. Neuroplasticity. (And probably a few canceled brunches.)

What this has to do with you (even if you’re not on Ozempic)

Whether you’re trying to lose weight, build a business, quit sugar, or stop spiraling through your morning screen time routine—the equation is the same:

Quick fixes give you the illusion of progress. Time + structure give you the actual transformation.

We love the shortcut. But the shortcut rarely loves us back.

And while the pill might silence hunger, it doesn’t silence habit. That’s where behavior—and time—comes in. 64 weeks of doing the thing, tweaking the plan, noticing the craving, staying the course.

Semaglutide isn’t magic. It’s a spark.

But fire? Fire is built.

The Frosted Finish

Frost didn’t say the road less traveled was easier. He said it made all the difference.

We’d just add this:

One path has a pill. The other has a coach, a calendar, a few relapses, and the radical belief that you can rewire your life.

And that?

That’s Liproti to the core: lifestyle, projects, time. The long road, one habit at a time.